Go-To Market Strategy for the Automotive Client captured the Business Specifics and Operational Nuances for Indian Market. The methodology involved Primary and Secondary Research, Business Plan, Supply Chain Model, Unit Economics and Taxation.
PROJECT SUMMARY

India Strategy and Research for Smart Wax India’s Car Aftermarket Overview

India’s car aftermarket is totally fragmented unlike markets in countries like the US and the annual market size of car detailing including car care items is estimated to be 375 crores in FY 2014-15 from 200 crores in FY 2013-14 and is expected to be 1200 crores by 2020, growing at 30% CAGR.
There are no national level players of any significance in car detailing except for 3M and a few organized players are beginning to emerge. In accessories and car care items, there are online players like Autofresh.in and carindiaaccessories.in displaying products of 3M India, Formula1, Meguairs, Angelwax, Collinite, Optimum Polymer technologies, ArmorAll, Carzspa. Reliance Autozone is trying to build a brick and mortar.
Apart from the above options for selling the car care products, there are three major E-Commerce players who display the car care items, namely flipkart, Amazon and snapdeal. The Car Care market has very attractive dynamics with a gross profit of 50% available to retailers.
To know more or if you need a detailed report on the market, please reach us at www.hesol.co.in or write to us at info@hesol.co.in

Business Results
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Successfully completed the Go-To Market India Strategy for Smart Wax; the following are the details which are part of the final report:

Understand SMARTWAX product portfolio for India

1. About the Business & Product Portfolio

• Business Objectives in India
• Current Status & Overall Budget allocation

2. Research on E-Commerce Industry

• Indian E-Commerce Scenario
• Indian Retail Industry Overview
• E-Commerce Business Models in India
• Top E-Commerce Players in India
• E-Commerce challenges in India

3. Vendor On boarding Process

4. Market Study of Automotive Product (Relevant to SMARTWAX Portfolio)

• Indian Passenger Vehicle Market
• Car care industry size and forecast
• Top players in car care products
• Top online players for car care products
• Top E-Commerce players for car care products
• Summary of car care industry and products
• Business model – 3M and Meguiar’s

5. Risk Analysis

6. Import Process

• Import licensing procedures
• Tax structure and valuation
• Import of Product

7. India Strategy for SMARTWAX Portfolio

• Strategy: Short-term
• Cost Benefit analysis of different Business model
• Offline | Online,  Inventory Model | Marketplace
• Business Model for SMARTWAX Products
• Supply Chain Model – Inbound & Outbound / Logistics Model
• Phase-wise Expansion plan

8. Financials

• Supply chain costing – Warehousing, Logistics and Handling
• Channel Costing
• Product costing for India / Margins

9. Implementation Plan